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These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. Designer collaborations are nothing new.
In the past, the Swedish clothing company has collaborated with designers like Karl Lagerfeld in , Cavalli in , Jimmy Choo in and Lanvin in The appeal in high fashion comes from the avant-garde apparel clothing designers create. In addition to changing their clothing lines for every season, fashion houses create a staple pattern, logo, color scheme or a combination of the three to make each piece represent the brand as a whole.
For example, Burberry has several variations of their signature checkers that scream Burberry, Versace has the medusa head and my personal favorite Christian Louboutin has his trademarked red sole incorporated into every shoe. While many people love the look and feel of designer apparel, most pieces are out of the reach for the average consumer. So designers have collaborated with more affordable stores to give savvy fashionistas a chance to enjoy high fashion without breaking the bank.
It also helps that they don't have e-commerce. You have to be really committed to get out of your warm bed to stand in line at 4am. If you think you can waltz in and grab five of those pink silk dresses, think again.
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