In a recent study, 43 percent of online shoppers named 1 in-stock availability of desired items and 2 fast and reliable delivery as the two most important attributes when shopping online. Prioritize these two strategies and you should see an increase in orders, without hurting your profit margins. The brick-and-mortar shopping experience is hard to replicate online. You can even embed your videos into website popups and show them at the perfect time to visitors, such as when they click a button or during checkout.
Online shopping is all about convenience. A recent study found that digital and mobile wallets, such as PayPal, Apple Pay, and Google Pay, accounted for almost 45 percent of global e-commerce transactions in The same also goes for SaaS companies, travel agencies, automotive dealerships, and media outlets, to name a few other industries.
With that in mind, we took a deep dive into our customer data across several industries and found out that email popups convert better in e-commerce than any other industry. E-commerce popups for collecting email addresses convert almost 5 percent of visitors into subscribers, followed by the service industry at 3.
First, your visitors are used to popups. They might even expect to see popups, in one form or another, on your site to grab a deal in exchange for their email address. Consider offering incentives in your email popups, such as discounts, free gifts, and giveaways. Our data suggest that popups with two input fields convert the best, followed closely by popups with only one input field.
So, if you have an email popup asking five questions, consider limiting your input fields only to the essentials: email address and first name.
And if you must ask those other three questions, create a multistep popup, and save those input fields for the second step. A higher than average cart abandonment rate should set off alarm bells as it might hint at a critical problem in your store.
This means lots of potential revenue you can recover with email marketing and website popups. Shipping, tax, additional fees—research suggests that unexpected extra costs like these can be a dealbreaker for many e-commerce visitors.
In fact, 49 percent of online shoppers abandon their baskets due to unexpected extra costs. Other reasons why shoppers leave their carts include the requirement to create an account, slow delivery, long checkout processes, lack of trust, and confusion about total costs.
In fact, Moosend found that abandoned cart emails have an open rate of 45 percent on average. Abandoned cart emails included in that study also had a 21 percent click-through rate and resulted in half of those clicks becoming purchases.
Not bad for one email, huh? If you need inspiration for crafting high-converting abandoned cart emails, like the above, check out this post I wrote a while back.
By improving the customer experience from the very first step, businesses have a higher chance of getting customers to buy from their store. Understanding how people search helps businesses create a unique experience for them.
No two customers shopping online have the exact same path to purchase. Nearly half of consumers shop more on mobile than in-store Ibotta, Consumers are using their mobile devices for all steps of the buyer journey, and that includes various online shopping activities. As of the fourth quarter of , desktop PCs accounted for roughly the same amount of global e-retail orders as smartphones.
In terms of retail website visits however, smartphones took the lead, and was the number one device that people were using to visit retail websites. Mobile is undoubtedly the direction in which consumer habits are headed. To start, you should make sure that your store has a user-friendly mobile app, or mobile website that your customers can access. Marketplace sites like those operated by Alibaba, Amazon, and eBay accounted for more than 50 percent of global web sales in An ecommerce marketplace is a website where the products are provided by several third parties while the transactions are processed by the marketplace itself.
The transaction is processed by the marketplace and then the order is fulfilled by the chosen retailer or dropshipper. And since ecommerce marketplaces list products from a number of different sellers, there is usually more variety and availability in terms of products, compared to online retail stores.
Digital and mobile wallets are the preferred payment method among online shoppers worldwide. Following that in second place are credit cards, and debit cards as the third most popular online payment method. Digital and mobile wallets, also known as eWallets, are an electronic device or online service that makes it possible to make electronic transactions. This includes online payments, and also in-person purchases. You need to always ensure that you provide your customers a secure and easy checkout experience.
That aside, you should also keep in mind the location of your target audience. One of the biggest shifts in shopping behavior this year has undoubtedly come from the impact of the coronavirus.
With countries across the globe imposing strict lockdown measures in a bid to limit the spread of the virus, the number of consumers shopping online, especially for groceries, has skyrocketed. According to a recent study, in March , 42 percent of the US population purchased their groceries online at least once a week GeekWire, This marks a stark increase from 22 percent just two years ago. Daily online grocery sales have also as much as doubled.
But this is more than just a temporary boost. Amazon has been the most popular platform for these shoppers, with six out of every ten doing their online grocery shopping with the ecommerce giant. In fact, demand has grown so much that orders for groceries on Amazon have increased by as many as 50 times.
It comes as no surprise that the needs of shoppers are constantly growing. Online shoppers are in demand of new products constantly. Ecommerce businesses need to keep up with the needs of consumers.
Secondly, to reduce cart abandonment, you can offer a discount on the items left in the cart. Chatbots are an example of one. And for Millennials , a chatbox is the preferred support channel. The main reason why chatbots are so popular is that when people want an answer, speed is always part of the equation.
When people are waiting to speak with a service agent on the phone, it only takes 11 minutes before they get frustrated and hang up.
Another popular trend is voice assistants. Black Friday and Cyber Monday are by far still the busiest time of the year in terms of spending money. Did you know that in , million Americans shopped on this holiday?
The majority of shopping happens online 58 million rather than offline 51 million. As you can imagine, heading to a store on Black Friday could be a recipe for disaster. According to BigCommerce , the most successful cyber week best practices for eCommerce stores of were:. Because of this, they are 2X more likely to shop on mobile devices than millennials.
They spend the most time scrolling through Instagram and watching YouTube videos. For following brands, Instagram is the preferred platform.
Then, you can start optimizing your online store to get maximum sales.
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