Visuals make content easier to consume. Research pieces, like this one, are special. They make the blog the primary source for new information and are central to the most effective content strategies. So we asked if bloggers conduct and publish original research and learned that the format become more popular over the last few years.
Before jumping into a survey project like this one, consider this tip from Michele Linn. Conducting, publishing and promoting original research is all she does. Instead, look for other research that exists in your space. If you can find your niche and be that source, your research can be a wonderful source of backlinks. How do bloggers approach headlines?
Headlines are so important that we ask this question separately: How many headlines do you write before choosing one?
The data shows how hard bloggers work to write effective headlines and if the extra work correlates with results. Not to mention the headline generators and analyzers that make creating effective headlines even easier.
Looking at individual survey responses, those who were more likely to research keywords were also more likely to write only one headline. So while writing only one heading might seem counter-intuitive to success, in fact, that success is likely coming from ensuring a keyword-optimized headline from the start.
Trends in editing: Do bloggers work with editors? For seven years, the percentage of bloggers who edit their own work declined. Year after year, fewer bloggers are using an informal approach to editing. So why are bloggers going it alone this year?
Were budgets cut? Was it because of Covid-related remote work trends? Are more bloggers just working in isolation? Editors are clearly adding value. At a time when the stakes are high — and competition is even higher — even minor mistakes can erode consumer trust in your business, preventing you from reaching your marketing goals. The quality of your content should be a point of distinction — make the effort to invest in it. Trends in content promotion: How are bloggers driving traffic to their posts?
Content needs to be marketed. The best promoted content wins. We asked bloggers which of the five main promotion channels they use to drive blog traffic: social, search, email, influencers and paid. This year, our blogging statistics show a dip in all channels except for SEO. How do the various promotion channels correlate with results? Again, the same pattern. The least popular thing is the most effective thing. Why is this? As these channels become noisier and noisier and arguably even more competitive the bar for standing out gets higher.
Not even close. In this environment, the contest may be about promotion rather than creation. Even more remarkable is that influencer marketing and related collaborations score highest as a promotional tactic among the few bloggers who are using it.
Check out our list of 76 ways to drive traffic to a blog post. It goes way beyond the tweet and the Facebook share. That should help. A related question gives us the blogging statistics for traffic sources. Search is up; social is down. Most bloggers are optimizing content for search engines, but some are clearly much more focused on search than others.
This next question shows what percentage of bloggers research keyphrases. Not every post is an SEO opportunity, right? Not every topic is searched for. Thank you so much for taking the time to have this website, you tube and making yourself available for questions. Hi Scott Thank you very much for taking the time to do this. A blog sounds perfect for your situation. People enjoy learning about things from someone who is actually doing it, not some armchair expert.
Yes, there are a lot of fitness blogs already, but that is only because there are also a ton of people who want to read great fitness and health content! Should one create a website first? Then how do you connect the two? Thanks ahead. A blog is a type of website. You are correct, you can have a traditional website and then have a separate section of the site for a blog. If you are looking for a more traditional website you can follow my guide to starting a website here.
If you follow the tutorial on this page you will have a blog. No need to create a separate website first. I have had so much fun setting mine up and it might never have happened without your blog. I particularly found the video very clear, concise and helpful. Sure, just send me a message through my contact page with some more details on what your blog will be about. Should I have signed up for WordPress. Yes, WordPress. Just follow the steps in the tutorial on this page to create a WordPress.
Your email address will not be published. Skip to content Updated November 1st, Are you looking for an easy guide on how to start a blog? Click here to skip the intro and start building your blog now My name is Scott Chow, and I am going to show you how to start blogging today. So, just how do you start a blog?
Learn how to create a blog in about 20 minutes following these steps: How to Start a Blog in 6 Steps Pick a blog name. Choose a descriptive name for your blog. Get your blog online. Register your blog and get hosting. Customize your blog. Choose a free blog design template and tweak it. Share your thoughts with the world. The fun part! Promote your blog. Get more people to read your blog with the proper marketing.
Make money blogging. Choose from several options to monetize your blog. Should you start a blog? So why would you go to the trouble of blogging? There are a few reasons: Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives. Make money from home.
Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a piece of content and then continue to profit from it long after the the writing is finished.
I go into much more detail on how to blog for money later in this guide. Recognition for yourself or your business. But a successful blog makes your idea into a reality, and can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
Find a community. Blogging at its heart is interactive. You write a post and people comment on it. This is a good way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
Click here to go to Step 1 of the guide What is a blog anyway? Step 1: Pick a blog name If you are not sure what to name your blog, or what topic to blog about, skip to the next section.
It is your passion, your creativity, your knowledge and expertise, and what you bring to the community that makes a blog successful. Use a thesaurus if need be! Now list nouns and adjectives that apply to you as the creator.
There are several ways a blogger can earn money: Advertisements : As your blog gains traction and brings in a healthy amount of daily visitors, advertisers may pay good money for a well-placed ad on your blog. Contextual Ads: With Google Adsense a small piece of code can be placed on your blog that dynamically shows ads related to your content.
When one of your readers clicks on an ad the advertiser pays Google, and Google sends you a percentage.
Affiliate Programs: Affiliate ads are a very popular way to monetize a blog. These ads lead visitors to a product or service on another website. If a sale resulting from a click on your blog is made, you get a commission, and some commissions can be very high.
Affiliate programs can be found on individual stores, or on large-scale platforms such as Amazon. Sponsored Posts: Advertisers can pay a smaller fee to sponsor individual posts rather than advertising on the entire blog. This is a great method for making money on fledgling blogs. CPC ads are generally highly targeted and rotational.
Ads appear on specific blog posts and are related to the content of that post. The number of clicks you generate, which trends upward as your traffic increases, will ultimately determine the amount you are paid. That ad space could appear all over the website, within a section, or just a few pages. The money comes directly from the advertiser. Commission : Ads from an affiliate network use affiliate links. If a purchase is made by a visitor who originated from your blog, you receive a commission.
And there are many reasons why: Easy to Use : WordPress is remarkably easy to use. Theme customizers help to easily design your blog, change colors, and add images. Once your design is complete, all you need to do is write your content. The internal blog editor records your posts and displays them for you. Blog Anywhere : As long as you have Internet access, you can edit your WordPress blog and write new posts. WordPress provides you with an administrative backend where you may log in and work on your blog from anywhere in the world using a PC, Mac, tablet, or smartphone.
This translates to more readers for your blog. Free Themes : The WordPress CMS is connected to a repository where thousands of free themes blog layouts are available to browse and upload. Directly from the backend of your blog you can browse a multitude of themes with varying styles and functionality.
These free WordPress themes can be installed with one click, and then easily customized by a total beginner. Here are the most common reasons why a blog fails: Giving Up Too Fast — The most common reason why a blog fails is simply that the content creator gives up before his or her blog even has a chance to become recognized.
Before you begin a blog, you should realize that most blogs take months and even years to gain traction. Continue to focus on creating quality content and getting your name out there via social media and networking. People looking for information on your topic usually want a steady stream of new information to keep them interested.
When a blog fails to deliver fresh and updated content people get bored and look elsewhere. Poor Content — Some bloggers think they can beat the system with auto-generated content or with duplicate content that is reworded. Readers know fluff when they read it. They know when an article has absolutely no value or when it is simply clickbait.
A blog with poor content will never be successful. Too Many Ads — Blogs with dozens of ads obscuring most of the content will deter visitors from returning. They come for information. Hi Jackie, Yes, I would suggest only using images with a Creative Commons license to avoid any copyright issues. Hi Susan, The process I show in the tutorial on this page will help you start a blog that is self-hosted with BlueHost. Hi Ashley, You will want to make sure you include a Privacy Policy page on your blog.
Glad you found it helpful. Feel free to contact me if you have any trouble. Hi Scott, I just barely created my blog and I would like to make it organize by categories. Thank you so much for your insightful post. Hi Ginny, When you are in the post editor screen of the WordPress dashboard you will see an option on the right-hand side to choose a category for the post you are writing.
Let me know if you have any trouble finding it. Hi Mike, The simplest way would be to change their names and remove any other personally identifiable information.
Awesome Shauna! Let me know if there is anything I can do to help. Thank you very much Am starting my blog and what I read was helpful thank you. Hi Yves, Domain registration applies worldwide. I am setting up a blog right now and chose the plan with the lowest up-front cost. Hi Douglas, You will have the option to renew before it expires. Hi Paula, You can create multiple users for your blog. Hi Scott, can you use the wordpress from your laptop, tablet and phone to write on-the-go?
Hi William, A blog sounds the perfect medium for what you want to do. Let me know if you have any trouble getting started. I would be happy to assist. Hi Jeff, You can set it up either way.
Yes, the steps for how to start a blog are the same for phone, tablet, or computer. Hi Scott, Very informative post. Thank you in advance. Hi Rocky, When first starting out I suggest posting once or twice a week.
Great synopsis of a really BIG subject Scott! Good info for those looking to start blogging. Hi Gale, Yes, the easiest way to do this is to categorize each post.
Hi Cheryl, You can do it either way. Hi Jeff, Yes, you will pay up front for the full length of your plan.
Hi Victor, A one year package is the shortest option. Hi Bruce, Yes, comments are turned-on by default. Very informative and easy to follow! I read to the end and then watched video. Hi Valerie, Here is a step-by-step guide to creating a custom email address for your blog. Thanks for the tutorial. Can you do this whole process for a blog with your smartphone? Hi Fay, Yes, you can do the whole process with your smartphone. Hi April, The best niche for you is something you have an active interest in.
Hi Christiana, A blog sounds perfect for your situation. Best of luck, and let me know if you need any help along the way. Hi Susan, A blog is a type of website. This post has been a great blessing to me. I plan to start a sports blog and I will definitely be using the information I got from you. Thanks again. Thanks Joshua. Thanks for sharing such quality information. I see other local bloggers use Getty Images.
Is this easy to do? Is there a cost for that? Hopefully, it helps when starting your new blog. Answers to your questions: 1. You can find and use many royalty free and stock photos but if you want to up to date sports images you will need to pay. For example, Getty Images is famous for having images from every major sports event but their monthly plans can be expensive. You can easily add a message board and live chat functions to your WordPress blog via plugins.
I really appreciate the work you have done, you explained everything in such an amazing and simple way. Is there any other information regarding security? Like preventing people from hacking our website and things of that sort. Also , very concise and informative guide! I wish more guides were like this. Thanks so much for this post — super useful.
This process is covered in our guide. You can check this guide. Personally, I prefer to use WordPress. But depending on your situation you can go with either option. Can you suggest how to come up with new topic ideas? Any step by step method if you can suggest? You can launch it with one post or few posts and keep posting new content. Just keep posting fresh content to grow your blog plus search engines like when new content is added on blogs.
Thanks for sharing such an informational blog which will, surely be a big help to the people who have small medium business.
Hi Anya, You have great content on your blog here. Would I be able to export my blogs later should I choose to migrate? Hi Sarthak, Adding custom code always depends on the theme you choose. Most themes allow you to add custom code to some extent. And for sure, you can always migrate your blog from Bluehost to another hosting provider. I mean, how long doest it take to finish a blog and how many times should i post?
If by finish a blog you mean, how long does it take to launch a blog — you can do it in min. Keep in mind that you do need to think about pre-launch content for your blog, such as About page, etc. When it comes to blog post frequency it depends on your topic and how much time you have. I would recommend focusing on writing quality content. You can publish blog posts every day or once a week.
There is no mention of how to have a e-mail associated with the site name, rather than a personal e-mail address certainly get enough mail there to begin with. Most web hosting providers offer free custom emails [email protected] that you need to set up on your own. Thanks, this is going to be a very helpful, and relevant guide for anyone looking for informed blogging decisions. Thanks a lot, initially I thought that it would be more complex to start some standard blog, and I was almost in a chaotic situation, but after reading your content I got some handful of ideas.
People like you are the ones that I am looking for cause nothing is greater than the valuable words from veterans. This is a detailed blog on blogging in which all the concepts are explained. I was looking for a blog like that, thank you so much for giving such excellent information. Hi Anya, thanks so much for this wonderful guide!
It was so helpful to me! Thank you! Also, what is your advice as far as copyright and trademarking your blog or brand goes? Do you recommend doing this immediately or waiting to see growth for your website?
Do you recommend copyright, trademarking, or both? In the United States, you own the copyright as soon as you put the original work on your blog and you won a trademark as soon as you use your name and logo for marketing your business. However, some people like to use it for certain products and names. Yes, you can definitely do that. Instead, you can do pre-launch changes on your blog design, content, etc. And launch it when you are ready. Thanks for this tutorial on starting a blog. Hi Anya!
I have a question. I chose a domain name, but that is not what is in the search bar when I am previewing the website. It is a bunch of random words, letters, and numbers. Just wondering if you could help! Hi Sarah, Your hosting provider has probably assigned you a temporary domain name. It usually takes 24hrs for your main domain to show up.
Really amazing Anya! This is a real and complete guide to making a blog from scratch. Very helpful, thank you! Thanks for sharing this info, it was really helpful. My friend and I will be launching our blog soon called thefroavenue. Hi Anya, that was so informative and clear. I loved your simple language. Thanks for sharing. This is an excellent guide on how to create a good blog. Thanks a lot Anya for sharing your knowledge. I have read through your Guide for wannabe Bloggers. Quite Impressive, I must say.
In spite of the detailed explanations, I still find the process of setting a Blog so complex. I doubt if it is something I can do myself, or will I need an expert to set it for me? You will have your live blog in minutes. Keep in mind that after you get your blog online, you need to work on your theme design and content.
Feel free to reach out to me via our contact form if you have any questions along the way. Good luck! A great guide in precise words. I was just thinking about beginning my own blog but had no clue how it works.
Thanks for the information conveyed here. It had been a great help. Thank you so much for giving me the needed push to get this moving!
Your post covers so much information and answers so many questions! Thank you again for sharing. I am really grateful for this information. I hope my guide will help you get your new blog live. Let me know how it goes and good luck! Thank you so much for sharing these great tips! I am living in the US now, but will soon return to Brazil. Will I be able to keep my blog running with Bluehost and WordPress?
Can I change the payment details later? Do you know if my domain will show up from searches outside the US? Thank you so much again! Hi Maria. And with Bluehost, you can always update your payment preferences. All the best! Thank you so much Anya…This is a very simplified step by step to blogging. I truly want to get started this minute. Loved your guide. It is super helpful and complete. I do have one question. If you already bought a domain, would you be able to use the hosting service you recommend?
Hi Christine. You can transfer your domain to Bluehost and still be able to use it. Let me know if you have any other questions! I really appreciate the content here, thank you so much. Very informative information, easy to understand. This guide on starting a blog is one of the most precise and easy to consume content for beginners. I just started exploring your other content as well and hoping to enjoy it.
Be safe and have a nice day there! Thanks a lot, Anya for sharing your knowledge. Really useful! Hi Elio! You can certainly write on multiple topics. There are ways to categorize your topics within WordPress. This was really helpful! The step by step approach was of great help and as a beginner, I got it all clear.
You made it quite simple. As a beginner, this is all we need to know. I got almost all the answers. Thank you again. Good luck with everything. Hi Anya, I am a novice when it comes to blogging. I now have a fair idea of what is blogging. Thank you Suresh! I really appreciate it when people recognize the effort…this means a lot to me.
Thanks once again. This the best guide ever. I have been wanting to start a blog and now I have an idea. I will start with my research and brainstorming the domain name. Outstanding post, well done! Because all keyword and search phrase placement is dependent on that. Without which it will be impossible to dominate search result pages. This was such a wonderful guide!
Thank you for your helpful tips and step by step instructions! This was very helpful, thank you! Your step-by-step instructions helped me understand where to start and how to get to where I need to be. This is an amazing article that helped me in deciding on how to start my blog. I appreciate the step by step process you went through to explain on how to start for beginners. Thank you for the information.
It is really helpful. Bookmarking sites can offer your content …… You should do this every time you publish a new blog post to spread the word out. Some popular social bookmarking sites are Scoop. Your article was very informative and it actually helped me make my decision to start! Thanks Anya. Thank you so much! Thanks for sharing!
It is very helpful for all new bloggers. What an incredibly informative article. Im looking to start a blog for my company and i love this article. In fact you are now bookmarked as my blog bible. Any problems i can and will probably run into getting it off the ground you cover. Thank you truly for sharing and helping others take a creative step in the right direction. Im not sure i get evergreen content. I mean i get the gist of it but is it like if i ran a food blog and had recipe for a soup that was popular and people kept coming back for it?
Or am i missing the point? Sorry it may be obvious and i am just not getting it. Thank you Megan for your kind words.
My explanation of evergreen content is this: Evergreen content is content that continues to be relevant to its readers and gives them value years after the publish date. It remains informative and retains its original quality. As its name implies — it is timeless. Thanks for sharing this useful information with us. This is a clear step by step guide for all beginners.
You have given a clear picture of how to start a blog, hosting services, etc. It will be a goldmine for new bloggers. This is a well-detailed process of starting a blog, and it will be of great help to me. Thanks for this. You have given a clear picture of how to start a blog, hosting services, etc it will be a goldmine for new bloggers. Feel free to reach out to me if you have any questions. This is the most detailed guide I have ever come across.
Starting a blog is one of the most difficult tasks for newbies because they are always confused to find the right steps. You explained very well to buy a domain name and hosting for the blog. Thanks Rohit. Let us know if you have any questions or need some help with starting your new blog! What an amazing guide about the blog. You have helped many people with this topic. Thanks for sharing this information!
Thanks for sharing the nice article. I really enjoyed reading it. This is a very good guide for people who want to start up a new blog. Happy that you like it. Let us know if you have any questions and we will help you for free. I recently started my blog after procrastinating for so many years, It has always been my dream.
This is so comprehensive and it is helping me through the early phase. Thank you so much. Good luck with your new blog and do not forget to check out our other resources! Hello Anya Skrba, I really liked your cost-effective guide. It is a very easy step by step guide for starting a blog. Its really very helpful for all new bloggers. If you need any additional help on how to start a guide plese do not hesitate to reach out to us at [email protected].
Great blog!!! Great guide with an excellent idea! Browse courses. Design Leadership. Design Research. Human Centered Design. Gerry Scullion. Latest Podcast. We are hiring! Opportunity for a Service Design Freelancer. User Experience. Content Design.
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