Why press release

Style in a Press Release. Formatting Press Releases. Resources Print-Friendly Format. About this Guide Contributors. Continue ». A well-written press release needs to provide the full story, including the who, what, where, when and why.

Lastly, the importance of a press release revolves around crisis communication. Press releases can be a useful tool when things go wrong; you get the opportunity to tell the story first. So what exactly is a crisis communication press release?

As defined by Fit Small Business , a crisis communication press release is a written communication that defines a crisis the company and its stakeholders are facing, along with a concrete plan to mitigate its damage or serve those impacted.

It helps to stop speculation around the crisis definition and company response by transparently communicating the facts and establishing a central source of information from the company. Here are some cardinal rules to follow when crafting your press release:. Keep headlines short and sweet. Why should people care? Make them care by sharing facts and background that helps readers understand the reasons why this news is important. End with a call to action.

This is where you can ask your audience to engage with your company! This article originally appeared on Three Girls Media and has been republished with permission. Find out how to syndicate your content with B2C. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. The best of B2C in your inbox every Monday Sign up now.

Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 0. What Is A Press Release? Press releases are used to promote your business and to share important information.

Here is a list of newsworthy things you can share in your press release from CoSchedule : Breaking news announcements. Lend news outlets a helping hand. Sharing a press release with journalists will help them publish breaking news as quickly as possible. It is better to write a story first and then come up with its headline. Using alliteration in a headline can also make it catchier. Using tweets in a press release makes it colourful.

It also adds context. This additional boost will help a release reach a larger audience. A relevant tweet might show readers that they are understood. Include images to tell a story. High quality images grab attention.

Studies have shown that a press release with an image is 7 times more likely to be read than a press release without one. However, it is important that a company using one in a release has rights to that image. Try not to use generic stock photos, but do use relevant and eye-catching images. To help give some actionable advice for you today — we have compiled 10 quick tips to best leverage your press release :.

Is the topic of your press release really newsworthy? Ask yourself what you are doing in your company that is new. Perhaps, you have undertaken new research. What the media really loves is reports of things that are the fastest, biggest, smallest, and exciting. You should include all these newsworthy claims and back up each of them. Communicate your key messages in a dynamic way. A quotation might be a good way to accomplish this. Most importantly, you should sound excited or thrilled about what your company is doing.

If you send out a press release in the form of an email, it must be in the email main body. An attachment of a word document will not be opened by the media. A press release is not a competition in prose writing. It is far more important to be clear, factual and informative. Done correctly, press releases are as important for getting information about your business to the public today as they were in A press release is a free public relations tool, which is especially beneficial for a startup or growing small business.

Each press release publicizes important or useful information about an upcoming event or one that has occurred. While a grand opening, special event or new product launch are all good reasons for issuing a release, press releases also alert the public to product recalls while providing important consumer information and working to mitigate an internal crisis. Anyone can write and submit a press release -- free-of-charge -- to multiple media outlets.